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Product Management Course Outline

A structured, hands-on curriculum designed to build product management skills week by week.

Course Overview

Learn the fundamentals of product thinking, user needs, and how digital products are planned, improved, and managed. Through practical discussions, research activities, and product-focused tasks, students develop an understanding of user experience, problem-solving, and product decision-making before completing a final project.

Week 1: Introduction to Product Thinking & Problem Discovery

  • Understanding Product Management fundamentals
  • Identifying meaningful user problems
  • Learning product thinking principles
  • Producing a Problem Discovery Report

Week 2: User Research & Product Ideation

  • Conducting user research
  • Creating user personas
  • Validating product ideas
  • Developing product vision and value proposition

Week 3: MVP Planning & Product Design

  • Defining MVP features
  • Prioritizing product functionality
  • Designing wireframes and user flows
  • Writing Product Requirements Documents (PRDs)

Week 4: Roadmapping, Collaboration & Product Metrics

  • Building product roadmaps
  • Understanding agile product workflows
  • Collaborating across teams
  • Defining KPIs and product metrics

Week 5: Go-to-Market Strategy & Final Product Presentation

  • Creating launch strategies
  • Developing pitching and storytelling skills
  • Presenting complete product case studies
  • Producing portfolio-ready product projects